Before we shot our video we had to think about conventions and what makes different videos. as our genre was rock there were certain convention we had to apply although a few we adapted to make it our own and some that we challenged. we researched several videos an similar styles of videos to the idea we wanted so we could work out the typical convention we needed to include.
the main theme we carried on with was black and white alot of rock videos especially backstage/tour style videos like ours are shot in black an white for arty effect aswell as giving that vintage look
by shooting a backstage style video it invites the audience and our fans to see us as just regular people and giving them that little bit more it also gives us the chance to reach out a little more to our fans.
one more convention we carried on with was the theme of live performance although we didnt have an actual live performance we had band rehearsals and the guys playing with their instruments thus maintaining the live performance feel. this links in with horton and wohls parasocial theory where there is a one sided relationship usually between the audience and celebrities where one knows more about the other such as fans knowing more about celebs then they do of the audience.
one other well known video that uses this is Bon Jovi - Living on a Prayer.
one convention we adapted was the idea of band rehersal we normally see the band practising just playing instruments where as we have our band practising signalling to the sound tech guys to change the volume/pitch taking it that little bit further we also took the idea of promoting there merchandise within the video blink 182 wear alot of there own brands such as travis barker wears famous stars an straps we take it one step further by andy wearing a tshirt that says the croft thus promoting official merchandise.
one idea we challenged would be our ending the last shot is of the band walking towards the camera in a way pretty standard although we have a slightly more controversial scene as they walk towards the camera will lights up a cigarette and andy flips his finger at the camera giving an 'i dont care we break the rules' image. although alot of rock bands give off this image aswell we take it further by swearing at the camera to reiterate that point. people expect celebrities and famous people to have a holesome image and to be role models but within the rock industry its slightly different they set out to break the rules and push the boundaries.
How did you use media technologies in the construction and research, planning and evaluation stages?
How effective is the combination of your main product and ancillary texts
what have you learned from your audience feedback?
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