The main convetions connected with Rock music videos include;
At some point the video tends to be black and white.
The artist or band feature heavily within the video.
The use of Extreme Close up and Long Shots.
Dark Locations.
Use of Special Effects.
These are the main conventions however not evey single video will conform to this especailly if it is a parody.
I think that Andrew Goodwin, Steve Archer and Horton and Wohls theories apply and are very relevant to rock videos.
Andrew Goodwin with his ideas of visuals to illustrate amplify or contradict lyrics and Genres with the idea of Iconography.
Steve Archer with his ideas of needing a coherant relationship between narrative and performance and his idea of cutting between narrative and performance of the song showing a real connection to the music.
Horton and Wohl with the parasocial theory that the band has a real connection with their fan base by using real names and addresses and giving the fans what they want and expect.
Showing posts with label conventions. Show all posts
Showing posts with label conventions. Show all posts
Thursday, September 23, 2010
Conventions of a Music Video
Music videos today are a way of expressing the lyrics of the song in a different more visual way.
It can make the singer, artist, band a star of the small screen. some music videos are like mini movies just roughly 3 and a half to 4 minute long, however not all music videos are like this infact music videos range from live performance to hardly seeing the band instead having a narrative the whole way through following a short part of a fictional character life or story.
However there are some basics that every video will have and these include;
Lyrics every music video will go to a song therefore it must have lyrics they set the mood of the video. The artist(s)'s video may give the lyrics meaning through visual links.
Music as before the video will go to a song, the tempo of the music often drives the editing of the video and makes the video more memorable.
Genre will often be shown throughout the video by means of mise en scene and camera and editing style. mise en scene is a very key part of any video as it helps set the scene and helps link to the audience through use of wardrobe/costumes and props and can shows location.
Camerawork can reiterate lyrics using different angles and movement aswell as showing emotion and location. Close ups are mainly used not only to show emotion but to reflect the words of the song. This all links into the representation of the artist or band.
Editing most artist/bands will use quick cut montages to keep the audience interested but also to make the audience question what they saw leading to veiwing the video several times. They commonly use transitions such as dissolve or fade to mix it up abit. Like i said before music videos nowadays are more like short movies and just like in a film you have to keep your audience interested.
Digital effects every video will probably have this to some extent playing with the original footage and images to enhance and offer different posibilities and levels of pleasure to the audience.
Intertextuality this is when not all of an audience may not spot a reference within the video however for those that do it can bring more pleasure through watching it by feeling flattered it can increase the audience engagement to the video aswell getting a better understanding.
Exhibitionism the is where the more powerful and independant female artists of recent years have added complexity to gender and the way its portrayed within videos by being powerful but, sexy and provocative by being incontrol of and inviting sexualised gazes.
It can make the singer, artist, band a star of the small screen. some music videos are like mini movies just roughly 3 and a half to 4 minute long, however not all music videos are like this infact music videos range from live performance to hardly seeing the band instead having a narrative the whole way through following a short part of a fictional character life or story.
However there are some basics that every video will have and these include;
Lyrics every music video will go to a song therefore it must have lyrics they set the mood of the video. The artist(s)'s video may give the lyrics meaning through visual links.
Music as before the video will go to a song, the tempo of the music often drives the editing of the video and makes the video more memorable.
Genre will often be shown throughout the video by means of mise en scene and camera and editing style. mise en scene is a very key part of any video as it helps set the scene and helps link to the audience through use of wardrobe/costumes and props and can shows location.
Camerawork can reiterate lyrics using different angles and movement aswell as showing emotion and location. Close ups are mainly used not only to show emotion but to reflect the words of the song. This all links into the representation of the artist or band.
Editing most artist/bands will use quick cut montages to keep the audience interested but also to make the audience question what they saw leading to veiwing the video several times. They commonly use transitions such as dissolve or fade to mix it up abit. Like i said before music videos nowadays are more like short movies and just like in a film you have to keep your audience interested.
Digital effects every video will probably have this to some extent playing with the original footage and images to enhance and offer different posibilities and levels of pleasure to the audience.
Intertextuality this is when not all of an audience may not spot a reference within the video however for those that do it can bring more pleasure through watching it by feeling flattered it can increase the audience engagement to the video aswell getting a better understanding.
Exhibitionism the is where the more powerful and independant female artists of recent years have added complexity to gender and the way its portrayed within videos by being powerful but, sexy and provocative by being incontrol of and inviting sexualised gazes.
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