YouTube is the 3rd most visited website in the Internet, behind Google and Facebook. It is the most visited video sharing website by a long shot.
"Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program." YouTube is full of opportunity for bands to promote themselves and their music videos. Vevo obtain many bands under them, and so to gain partnership with Vevo would be good as Vevo have a wide area of advertising available. Such as linking to The Croft as a related artist, on a more succesful and famous artists Vevo/YouTube page.
From analysing the picture and statistics above. It is fair to say that YouTube is very suitable for The Croft to use as the demographics show that 60% of the users are aged 2-34, and the majority are male, which coincides with The Croft's target audience.
Music channels are a very commonly used and effective way of promoting a video. Channels such as Scuzz, Kerrang TV and MTV Two are specific to rock, and so would be the types of channels to show The Croft. However it is harder and more expensive to be shown on television, and the less famous the band/artist, the harder it is to appear on TV.
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