Conventions of a Music Video

Music videos today are a way of expressing the lyrics of the song in a different more visual way.
It can make the singer, artist, band a star of the small screen. some music videos are like mini movies just roughly 3 and a half to 4 minute long, however not all music videos are like this infact music videos range from live performance to hardly seeing the band instead having a narrative the whole way through following a short part of a fictional character life or story.
However there are some basics that every video will have and these include;
Lyrics every music video will go to a song therefore it must have lyrics they set the mood of the video. The artist(s)'s video may give the lyrics meaning through visual links.

Music as before the video will go to a song, the tempo of the music often drives the editing of the video and makes the video more memorable.

Genre will often be shown throughout the video by means of mise en scene and camera and editing style. mise en scene is a very key part of any video as it helps set the scene and helps link to the audience through use of wardrobe/costumes and props and can shows location.

Camerawork can reiterate lyrics using different angles and movement aswell as showing emotion and location. Close ups are mainly used not only to show emotion but to reflect the words of the song. This all links into the representation of the artist or band.

Editing most artist/bands will use quick cut montages to keep the audience interested but also to make the audience question what they saw leading to veiwing the video several times. They commonly use transitions such as dissolve or fade to mix it up abit. Like i said before music videos nowadays are more like short movies and just like in a film you have to keep your audience interested.

Digital effects every video will probably have this to some extent playing with the original footage and images to enhance and offer different posibilities and levels of pleasure to the audience.

Intertextuality this is when not all of an audience may not spot a reference within the video however for those that do it can bring more pleasure through watching it by feeling flattered it can increase the audience engagement to the video aswell getting a better understanding.

Exhibitionism the is where the more powerful and independant female artists of recent years have added complexity to gender and the way its portrayed within videos by being powerful but, sexy and provocative by being incontrol of and inviting sexualised gazes.