Delivering to the target audience

Music videos are essentially used to make profit and so the video would not contain content unsuitable or irrelevant to the genre and audience it's trying to target. Except for the exception of parody, although within parody, reference to, snippets of, and links to the genre are still shown.  Therefore I will discuss what we may need to do and incorporate in our video, to deliver to our target audience.

Our genre: Rock/ Progressive rock

I watched the video "The Pretender" by Foo Fighters to have a look at an existing rock video, maybe extract some ideas, and also analyse any techniques they used.

Link to the video (Embedding disabled by request otherwise I would have embedded the video)

We learn that the music video is set in some kind of warehouse, with the band present, but no audience. It could be suggested that they are carrying out some form of "band practise" an idea that has come accross our minds, when discussing what we are going to do for our music video. An interesting concept that comes into the video is that, to some element, the "band practise" merges in with the narrative. Many policemen or the riot squad, come into the scene to form a line, and it appears they are hostile towards the band, and it now seems as though the band are singing at the riot squad.

As the video goes on, the riot squad prepare and charge the Foo Fighters. The backdrop behind the band then shatters, and an unknown substance unleashes which hinders the riot squads charge and unstabilizes them, even pushing them over, a powerful force that they can't cope with. However, with their backs to this, the band overcome the force and play their song through it as if it's not even happening. This makes them seem powerful and above the law, could be implied that the band are rebelling. All this, is associated with the rock genre, powerful, strong, rebellious etc.. so some genre expectation is created there.

Also, I forgot to point out that the band are wearing typical, rock associated clothes, jeans, standard t-shirt, black shirt, and the drummer and lead singer both have long hair. The setting also shares the same colour scheme, black surroundings, red back drop, white floor.